Peter Lafley, Chief Financial Officer

Mr. Lafley is the Chief Financial Officer for SPARKS and Customer Care Solutions. He is responsible for the overall financial integrity for both companies and runs the accounting and treasury departments to insure that the revenues and expenses are fairly represented. In addition to those duties he is also responsibility for the companies’ insurance programs and is versed in risk management.

Mr. Lafley joined SPARKS and Customer Care Solutions in 2002 and since then quickly reorganized the accounting structure to streamline the operations and has accelerated the financial reporting process so that the President can react on a timely basis to emerging trends. He also reviewed the insurance programs and placed some new coverage while reducing the cost. A new review panel for worker’s compensation was installed which he heads. This led to a reduction in the severity of claims which has reduced the premiums paid out and the overall cost of the program.

Prior to joining SPARKS and Customer Care Solutions Mr. Lafley was a Senior Vice President and Chief Financial Officer of a large Mid-Atlantic car rental company. During his seventeen years there his ever increasing responsibilities included bank loan negotiations, financial reporting, investing, capital expenditures, budgeting, risk management, administrative policy and computer operations.

His first seven years in business were spent in accounting and finance as an Assistant Controller at the International Headquarters of Marriott Corporation. Here he learned the many disciplines in the accounting and finance field he would use elsewhere in his career.

Peter has his Bachelor of Science from the Benjamin Franklin School of Accounting, George Washington University. He is a combat veteran in the U.S. Marine Corp.